Transform from giving advice to designing behavior change.
This 7-email systematic coaching series reveals the meta-skills framework I've used to coach over 1,000 startup teams - including the constraint identification, resistance management, and habit formation techniques that create lasting transformation.
Plus: Learn about the Coaching Lean Mastery certification program that's training the next generation of systematic startup coaches.
Unsubscribe anytime.
- Business coaches working with entrepreneurs
- University educators teaching startup courses
- Corporate trainers developing innovation programs
- Accelerator mentors seeking systematic approaches
- Consultants helping early-stage companies
(If you're a founder looking for startup guidance, visit our founder resources instead.)
✓ Why the "teaching paradox" kills entrepreneur implementation
✓ The "advisor paradox" that paralyzes even smart founders
✓ The 4-step "Judo approach" for overcoming innovator's bias
✓ The LEAN DIET behavior design system for lasting habit formation
✓ How to build "earned trust" like Bill Campbell (the "Trillion Dollar Coach")
✓ The systematic methodology behind successful coaching transformations
✓ Exclusive insights into the Coaching Lean Mastery certification program
Ash Maurya is the author of two bestselling books Running Lean and Scaling Lean, and is also the creator of the highly popular one-page business modeling tool Lean Canvas.
Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. His articles and advice have been featured in Inc. Magazine, Forbes, and Fortune. He serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin.